Jets Auction Failure: They Picked The Wrong Seats And The Wrong Fans
The press is going to talk about the economy, about how the Jets miscalculated the value of their most important locations, and how there’s a rude awakening at hand for Woody Johnson. Don’t believe what you read. This has nothing to do with the PSL prices at all.
It has everything to do with the gameday ticket prices.
When you take the existing seating chart and eliminate the undesireable sections, you’re left with this:
I’ve removed the seats with gameday prices higher than $150 and I’ve removed the seats that no one would prefer due to their ridiculous vertical/horizontal distance from the field. I’ve pulled the endzones.
These are the seats that smart fans are fighting for. Decent views at affordable gameday prices. The PSL, remember, doesn’t matter. It’s money that the Jets are holding instead of your bank. You can always sell the PSL’s and get that money back.
Outside of a few hundred people who simply must have dead center 50 yard line seats, you’d be foolish to not wait the process out and see if you can score Lower Prime’s. The PSL is 40% cheaper than the Coaches Club’s and the gameday price is $150 vs. $700. You move 30 feet to the left or right, and you’re getting the best seats in the house- best value, best investment, easy on resale.
Had the Jets started the auction process on seats with $150 gameday ticket prices, it would be a madhouse. PSL prices would go through the roof as fans would salivate over the $150 gameday price. The perception would be that tickets in the new Jets Stadium was a bonafide must-have. Season ticket holders with poor seniority would realize that this is their only chance to get a decent seat on the go-forward. Would have been the perfect play.
Auctioning off seats that cost $700 per game is a joke. These people can afford anything. It’s these other, more desireable seats with non-psycho gameday prices that should have been auctioned. Chalk it up to another front office blunder. They price fixed the truly “most desireable” seats and auctioned the least desireable ones, the ones with a limited audience that doesn’t need an auction to buy them.