Because they know how to DRAFT.
A 6'2 250lb edge rusher who had 10 sacks in 2010 is available in the fifth round, but the Jets trade up to REACH for a small, slow WR to be a kick returner...because they met him and thought he was a "good kid".
Guess what? Mr. Kerley woulda been there in the SIXTH.
Hey, maybe they can trade up to draft a Yovanovitz in the seventh...