Jax Jaguars New Logo
See Jaguars new logo, hear new plans
The Jaguars are not yet in a place where they can do much to change their roster.
Today in a state-of-the-team type of address, they unveiled a new logo and spoke of themes, ticket process and scoreboard concepts.
The Jacksonville Jaguars revealed a new team logo for the 2013-14 season.
It’s part of a repackaging for the franchise, which has a long climb up from 2-14 in 2012.
Regarding the logo, team president Mark Lamping said the team sought something more lifelike and fierce that would retain the teal accents in place since the beginning. A secondary mark is in the shape of a military style badge that incorporates the logo and the shortened Jags’ nickname. ESPN.com's Uni Watch likes the new logos.
The biggest thing to come out of the news conference in my eyes was the start of a discussion about local revenue. Lamping said the team has fallen from No. 2 in the NFL in 1995 to 29th in 2011 in total local revenue.
“We need to fix this,” Lamping said. “If we do not, we threaten the financial stability of the franchise.”
Here are three big revenue generators they believe can help reverse the trend:
New seats. EverBank Field will be revamped to include upper level loge boxes and field seats. Lamping said next year, and I interpreted that as meaning 2014 though I'm not yet certain.
The Jaguars released a new alternate logo too.
Giant upgrades to the scoreboards that would give the team the biggest boards in the NFL, turning EverBank Field into more of a destination. “It will finally give us something where we are the best,” Lamping said. The financing for these and the timing of installation were not made clear.
A full-time salesperson in London, where the team will play a home game for the next four seasons that will create an opportunity to sell and share sponsorship money in the United Kingdom.
As for ticket prices in the coming season: Eighty percent will remain flat, 17 percent will increase and three percent will decrease.
The team is emphasizing three words -- proud, bold, committed -- as part of an overall theme: Stand United.
Owner Shad Khan said the team now has an “ideal franchise model.”
GM David Caldwell and coach Gus Bradley spoke briefly at the end of the news conference.
Team-building and winning will trump any logo, slogan or enormous scoreboard.
Caldwell and Bradley are the guys to take care of those two departments. Although they can evaluate now, they are a while away from being able to make the moves that will contribute to that.
Too cartoony. Not that the old logo was especially great or anything, though.
looks like a high school logo.
That'll put buts in the seats
That and signing Teblow as soon...hopefully tomorrow. ..as the Jets flush his sorry butt out of Florham Park.
Originally Posted by will7046
This will add some sold seats...plus generate a big increase in posts at Jagfans.com with the arrival of ktvinny nike demosthenes9 ucrenegade daballhawk and the rest of our Mar 12 tebots
:D The older logo looked better
Move em' to L.A already. They don't even have to change their logo or name. Anything to stop watching as they awkwardly try to squeeze blood from a stone
MUCH BETTER IMO....
Originally Posted by Gas2No99
I lke it
While still being dumb and and awful, it's actually an improvement over their old logo. They should still pack up and move out west, though.
How many millions did they throw away on that?
u cereal??? :scratch:
Originally Posted by BigJet85
The old one looks more menacing and vicious in comparison.
I always thought the idea of rebranding was to improve the look.
This logo is worse than the old one.
More realistic and fierce?
Comes out looking more cartoonish and cuddly.
So, the Jaguars are moving on from football and going into package delivery?
Never going to happen. Nobody is going to get to move to LA for free. The LA franchise will be worth $2B. Letting an existing team move to LA would be akin to giving an owner a $1B gift.
Originally Posted by FreshBaked 24 7
I like it better than the old one, and I like what Khan and Caldwell has said so far. (flat out - no Tebow) Like Kraft he brought a team at the bottom and is showing some direction. I loved that he went toe to toe with MJD and made him back down. Like Kraft he is spending money making the old stadium better.
The jags did well when they had Coughlin and Brunnel, He just has to get the team on track. Can Bradley be the HC that they need, who knows. He did a good job with the seahawks D, but as jet fans know, great co-od does not mean great HC.
Yeah, good point, that market will be sold. I think the moving team will probably have to pay the rest of the owners something.
Originally Posted by DDNYjets
looks like a villain from the old Scooby Doo cartoons.
Originally Posted by patman
looks like Chester Cheetah's gay cousin.
not that there's anything wrong with that.