Serendipity or nefariousness?
Point man on a major rebranding initiative for my company. Two creative teams working separately but parallel to each other (one internal - mine, one external - outside agency). Both teams delivering creative solution based on reasearch findings/value proposition outline that I put together. Present objective is a company tagline that effectively expresses value prop, and establishes a flexible/powerful creative platform upon which to build out messaging that works equally well for various diverse divisions of the company (no easy task). Blah blah blah....so anyway, the outside agency is presenting to us, and their proposed tagline is identical to the one my team was to present. Word for word, letter for letter. Never seen anything like it happen in 25 years in the business. We had a good laugh, and agreed "it must be right if we both came up with it," but in the back of my mind I'm like "what's up with these dooshes?"
Insert cool story bro meme here.