It's called the smokescreen behind the smokescreen effect. If the Jets SAY they're going to take Mingo, no one will believe it because they will be sure it's a smokescreen. But the smokescreen is really meant to make people believe that the Jets are actually going to pick somebody else, so that will leave the Jets in the perfect position to pick him.
I know, it's genius. In fact, it's inconceivable!