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It's the white-collar equivalent of the tavern next to the auto plant, where Frankie behind the counter hits us with a shot of Wild Turkey and a Bud draft on sight. Since it's fairly obvious that all the people riding the elevator in a downtown skyscraper are not day laborers, it seems that we then unconsciously take another step by holding an expensive white cup in their hands as a status symbol. In addition to being an effective drug-delivery system for the electric buzz of caffeine, a cup of Starbucks beams out a little message that they are wealthy enough not to care about overspending for coffee.
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