To paraphrase Benjamin Franklin, "When the people know they can vote themselves money, that is the end of the Republic".
Obama smartly appealed to those who are getting a free ride through low/no taxes, welfare, free handouts in Medicaid, cheap education and other appeals to the "mob" mentality. He also made a major appeal to the corrupt unions. It was a good and successful strategy. Appealing to American values of hard work is no longer a smart strategy as Americans have changed their views.
We will see what the results are, especially in the business community.