A Jets-related excerpt for those who did not read in entirety. Conspiracy? don't care, I'm claiming that Lombardi
Owners business dealings result in wins and losses, Super Bowls are rewarded not earned through play. There are several cases for every single Super Bowl as mentioned in the book The Fix Is In by Brian Tuohy. But we will focus on just a few here. In 1969 Super Bowl III was the greatest upset in NFL history, but was it really? The league was merging with the AFL and there was growing sentiment among the NFL faithful that this business deal was going to fail because of the supposed "inferior" play by the AFL.
The Green Bay Packers had demolished the KC Chiefs and Oakland Raiders in SB I and II. The Baltimore Colts were steamrolling opponents in the NFL with an all-time high 18 points per game win margin. The Jets beat Oakland in the AFL title game but by no means were a power house and were double-digit underdogs. Another AFL loss in the big game would spell doom for the league and it's billion dollar merger. Magically, the Colts played their worst game of their lives with 5 turnovers and getting shut down 16-7.
Bubba Smith was reported saying in a 1969 Playboy interview, "It felt like it was fixed for the Jets to win. Something just seemed weird with the way our offense was doing." This victory for the Jets was vital for the NFL as it sold the public on the AFL being a viable league thus completing the merger and building the NFL we know today. It was also reported that Baltimore Colts owner, Carroll Rosenbloom, bet $1 million on the game. Without the Jets winning, we may have a different NFL today. You can watch Super Bowl 3 and judge for yourself at http://youtu.be/iMjlCuJKQ2c