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That is kind of funny, and I also wonder if this is normal in the NFL.
It certainly is normal in the giant company where I work. What is our cloud strategy? Hire a partner to give us a few $300/hr resources to help us define it. Cool hair, awesome shirts, $1000 eyeglass frames, a thousand meetings and some unbelievable slides....boom - we got us a strategy in 6 weeks!
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