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Originally Posted by chiefst2000
There are many diverse reasons why small businesses are suffering.
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Correct, and my point is that consumer choices are the ultimate factor.
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3 years later he was out of business.
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He was out of business because too many consumers chose Carvel, Cold Stone, and Ben & Jerry's over his mom and pop local shop. Were start up costs a factor in the business failure? Perhaps, but they wouldn't have put him out of business if he had an adequate number of customers.