Originally Posted by augustiniak
The jets can set any price they want for tickets for individual games, but it doesn't mean they'll get it. stubhub has become the effective ticket stock exchange, where buyers and sellers match supply and demand to set the prices. if the jets were to take control of a majority of the available inventory, this marketplace would evaporate and we'd be where we were pre-internet. if 80% of the tickets were available, and the jets jacked up prices to a much higher percentage of face than would otherwise be available at SH, the jets are gambling that people will pay the higher prices. the burden shifts to aggressive marketing to not only sell psls that have been forfeited but to sell tickets to individual games at considerably higher prices than would otherwise be available at SH. all this, before we consider the lack of overall talent, lack of sellable stars and impending major changes at HC and QB after the season.
i do agree that STHs are very important b/c w/o them, the onus to sell shifts to the jets, and the marketplace is more easily accessed and agreeable on SH.
Good post, only think I'll tweak is this:
StubHub is an exchange, but it's not establishing the "fair market value" for Jets seats. Since the vast majority of seats are bought and used at face value and only a small percentage make it to StubHub at all, StubHub is representative of the 'fair market value' for seats that owners need to get rid of due to other circumstances.
In a typical week the most StubHub seats I've ever seen for sale has been ~11,000 and most weeks it's ~8,000. In a stadium that seats 82,500, simple math says that StubHub transacts ~10% of the seats in the place.
So if my Mezz A corner section seats 200 fans, 180 of those fans will be loyal PSL owners attending the game at face value $125. Just because 20 fans were able to steal a few seats for $60 doesn't mean that that's the 'value' of the seats.