Originally Posted by jetssjumets
A significant number of DTV's 20 million subscribers is attributed to the Sunday Ticket. If DTV's exclusivity was lost, millions of subscribers, like myself, would switch to cable. It cost me a pretty penny to have DTV on both coasts -- no discounts. Actually, DTV doesn't care; and I am a subscriber for 16 years. But I have no choice if I want to follow the Jets.
Not sure what you mean by significant - I would agree that it's significant, they could lose a million or more subscribers. But, again, not sure if you're underestimating direct tv - only about 3 million of their 20 million subscribers are Sunday ticket subscribers, so they're not going to lose more than that. It could bring them back to DISH levels.
Anyway, my point wasn't that they are big, so can lose the Sunday ticket - my point was that it wasn't like the NFL was missing tons of viewers by doing exclusivity with direct tv vs another provider.
But I would agree, if direct tv would share out the Sunday ticket, selectively, it would be a win for them and the fans, and maybe the league.