OT:Spideyball - Jets Insider.com Forums

4th&Long · 05-05-2004, 12:50 PM

When Bay Area baseball fans trek to see the Oakland A's in mid-June, they'll spot something never seen before in Major League Baseball -- spider webs on first, second and third base.

The decorating of the bases is part of a marketing deal between Major League Baseball Properties, Columbia Pictures and Marvel Studios to tout the national release June 30 of the "Spider-Man 2" movie.

The 15 MLB teams hosting inter-league games Jun 11-13 get to have their bases decorated. The San Francisco Giants are out of town during that period.

Baseball says hooking up with Spider-Man will draw younger fans to its games, in addition to the undisclosed amount of money it's getting from the studio.

Home plate will not be decorated.

MartinCez · 05-05-2004, 12:55 PM

The deal is baseball's latest attempt to develop a splashier national marketing image. "In an ultracompetitive sports-entertainment environment, you have to take risks," says Tim Brosnan, MLB's executive vice president for business.
-WSJ

Baseball is trying everything to get to football's national level.....its crap!

Regardless....Lets go Yanks, 7 in a row baby!!!

05-05-2004, 12:50 PM	#1
4th&Long All League Join Date: Mar 2004 Location: NYC Posts: 574	When Bay Area baseball fans trek to see the Oakland A's in mid-June, they'll spot something never seen before in Major League Baseball -- spider webs on first, second and third base. The decorating of the bases is part of a marketing deal between Major League Baseball Properties, Columbia Pictures and Marvel Studios to tout the national release June 30 of the "Spider-Man 2" movie. The 15 MLB teams hosting inter-league games Jun 11-13 get to have their bases decorated. The San Francisco Giants are out of town during that period. Baseball says hooking up with Spider-Man will draw younger fans to its games, in addition to the undisclosed amount of money it's getting from the studio. Home plate will not be decorated.

05-05-2004, 12:55 PM	#2
MartinCez Practice Squad Join Date: Apr 2004 Location: ny Posts: 42	The deal is baseball's latest attempt to develop a splashier national marketing image. "In an ultracompetitive sports-entertainment environment, you have to take risks," says Tim Brosnan, MLB's executive vice president for business. -WSJ Baseball is trying everything to get to football's national level.....its crap! Regardless....Lets go Yanks, 7 in a row baby!!!