Nuu - Thos that don't understand how things work? you must have either worked on the Citi deal Or can't get passed what's written in a textbook. Otherwise you'd see how it's perceived. Seriously, step out on the sidewalk and ask.
Your name on the side of a stadium does nothing for the large institutional customer. So who are they looking to? The retail consumer. Those same folks that have a pretty negative view on the co regarding this. And what does Citifield have to do with SmithBarney? You wouldn't know.
Layoffs - Yes this is a time where all of wall street is laying off but to this scale. Plain and simple it looks pretty bad when you have the biggest bank (in terms of employees not market value or deposits btw) is spending cash on name branding when their stock has lost 70%. It looks bad to the common man and to the shareholders. The most recent layoff announcement comes 8-9 months too late to prop up the shareprice. This should have been done when they changed the guard. It acknowledges failed leadership and wreaks of desperation to the street.