From 1962 onwards, Denmark is the center of a movement of liberalization of morality that will become the "big pornographic wave"
. First of all it are the books published on the Index which are sold under the counter. A first climax is reached in 1964/65, when the Danish industry starts publishing the magazine " Weekend ". On June 2 1967, the law that banned writings of pornographic nature is lifted. Two years later, on June 1 1969, pornographic visuals and gadgets are legalized. At that moment, Denmark has the most liberal legislation regarding these matters in the world. A veritable industry is started of at least 50 to 70 millions of US dollars.
The Danish are on everyone's lips. Sex tourism begins. Liberalized Denmark features about 100 sex shops, half in Copenhagen. 25% of the visitors are foreigners. October 1969 also sees the first pornography trade fair: Sex 69.
The sexual behavior of the Danish ignites the imagination of the rest of the world.
It engenders a new genre of pseudo porn documenting the Danish. The film Pornography in Denmark also known as Censorship in Denmark : A new Approach is a documentary film on the sexual revolution in Denmark. The director Alex de Renzy only gets away with it by emphasizing its documentary nature and give it an air of sexual eduction rather than eroticism.
Renzy's film and other 'sexual education' films set in motion the sexual revolution of the Western world and especially the United States.
Enter Berl Kutchinsky. For the American Commission on Obscenity and Pornography of 1968 - 1970 he provided statistics that seemed to prove that the recent Danish liberalization of obscenity laws had brought a "cathartic effect". Kutchinsky had discovered that the relaxation in Denmark coincided with a decrease in reported sex crimes. Kutchinsky's report led to neighbors Sweden relax their pornography laws as well.
Other European countries followed suit. In 1973, German legislators authorized production and distribution to adults, at a time when the golden age of Danish erotica had known its peak. France is relatively late, French adults had to wait until March 1 1994 to officially lift the ban of pornography.