So what about The Great Flush?
Ah, yes. The Great Flush. As the 1971 season approached, the shameful Schaefer Stadium was ready to be introduced to the world. The preseason began and thousands of fans suffered the first of many Route 1 traffic jams on their way to see the Patriots play. But a funny thing happened. Someone at the stadium went to the bathroom (presumably after a few cans of smooth Schaefer Beer). And then someone else did. And then a whole bunch of people did. And the system couldn't handle it. The sinks and toilets began to overflow. All of them. The bathrooms filled with water. It was disgusting.
With the Board of Health threatening the shut down the stadium just weeks before the season opener against the Oakland Raiders, Sullivan hired an emergency team to fix the flow control problems, and organized what has come to be known as The Great Flush. Members of the Patriots front office, stadium workers, local journalists and Sullivan himself organized into teams and were positioned throughout the stadium. At the sound of the scoreboard horn, everyone ran around, comically flushing every toilet to prove to the Board of Health that such a situation wouldn't happen again. One journalist wrote of the event, "it was the first time that the sportswriters in this town all pulled for the Patriots."