Delany estimates a playoff could gross $880 million. The more conservative, yet exhaustively researched estimate we used in the book comes in at around $780 million. In each case profits would exceed $700 million, meaning the BCS is costing college athletics over half a billion in annual profit.
The BCS has killed everyone financially. Itís killed them to the point only a dozen or so schools break even each year on athletics. Most athletic departments need student fees or taxpayer funded general university budgets to cover expenses (nearly $900 million combined in 2008-09 according to USA Today).
That includes even Big Ten schools such as Illinois ($4.5 million), Wisconsin ($3.4 million) and Minnesota ($3.4 million). Even a powerhouse such as Ohio State needed to raise ticket prices this year to balance future books.