Dr. Scholl’s hires Ryan and his wife for promotional spot
January 24, 2011 at 6:07 pm by Pete Dougherty, Staff writer
New York Jets coach Rex Ryan and his wife, Michelle, have agreed to appear in a series of commercials for Dr. Scholl’s to promote the foot-comfort company’s podiatric products.
Ryan signed the deal hours after the Jets lost to the Pittsburgh Steelers in the AFC Championship Game.
“Without feet we couldn’t be upright,” Ryan said in a press conference announcing the “For The Love of Feet” campaign. “But I do love Dr. Scholl’s. The Comfort Gel Thermal Massager is my favorite.”
“Mine, too,” Michelle Ryan said.
The commercials will air during Fox’s Super Bowl coverage Feb. 5, the company said.
The Ryans will play a fictional couple, the Bobos, who believe the world revolves around feet.
The Ryans, of course, were the targets of unwanted publicity after Deadspin posted a “foot fetish” video featuring a woman who looks like Ryan’s wife and a man offscreen who sounds like the coach.