Cap'n Crunch is no more?!?!
The best cereal ever!!!
Great for any meal or even any time of the day!!!:yes:
Cap'n Crunch sails into obscurity
By Ryan MacClanathan, business producer at msnbc.com
The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement.
Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company PepsiCo is forcing the good Cap'n to walk the plank.
Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010.
Last year, PepsiCo vowed to reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next 10 years.
"PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, told DailyFinance. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods."
The critics have a point: Children cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared with adult cereals, according to the Rudd Center research. The average preschooler has viewed more than 500 television ads for such cereals.
So Cap'n Crunch is to blame for all of Americas over weight children. What a crock o SH!T!!!
I HOPE THIS IS BULL**** :steamin: and I REALLY hope they don't do away with Peanut Butter Cap'n Crunch, it is MUCH better for you than a lot of even the "healthy" cereals. No joke, check out the labels, it's my wife and I's favorite cereal :(
Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids.[/QUOTE]
Thanks to Obama and his cronies, we'll be seeing more and more of this.
C'MON MAN don't scare me like that...sounds like it's just Fox "News" trying to scare everyone about M. Obama's anti-obesity campaign.
Maybe they're right, we should leave all the little obese children alone :rolleyes:
[QUOTE]Cap'n Crunch Breathes Easier: Talk of His Demise Untrue
Quaker Oats Says Cereal Icon Is Staying Put Despite Scurrilous Rumors of Mutiny
By: E.J. Schultz Published: March 09, 2011
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No, Cap'n Crunch is not retiring, lost at sea or anything like it. He's here to stay, says Quaker Oats, responding to rumors that the PepsiCo unit was doing away with the sugary-cereal icon.
"Reports of Cap'n Crunch's demise are greatly exaggerated," Quaker said in a statement to Ad Age. "In fact, we just launched an official Facebook page for Cap'n Crunch. Now that our Cap'n Crunch brand is in the social-media space, our adult consumers can stay up to date on all things Cap'n Crunch."
Cap'n Crunch is here to stay, says Quaker.
The rumors apparently started with this article on Daily Finance, which speculated that Quaker was easing the captain into retirement, pointing out that he does not appear on Quaker's main website. And along the choppy seas that is the internet, the story took on a life of its own. A Fox News blog cited the Daily Finance story under the headline "Food Police Kill Cap'n Crunch," playing off the original story's suggestion that pressure from the federal government -- including first lady Michelle Obama's anti-obesity campaign -- "may explain why the Cap'n is less visable than he was in years past."
It's true that the Cap'n is not on Quaker's umbrella site, which lists multiple brands. The company said: "Quaker has a very large and diverse product portfolio, and not all of our brands are featured on the quakeroats.com website. ... Consumers are more apt to search for information by the brand vs. the parent company."
Coincidentally -- or not? -- the rumors come after a boutique social-media agency in Chicago weeks ago began making a very public pitch to Quaker about creating a social-media presence for the cereal. The agency, called Giant Steps, launched a "Where's the Cap'n?" campaign, putting up a microsite, Twitter feed, Facebook page and distributed "missing" posters for the captain, an effort the agency said was pursued in "full digital-guerrilla style."
Two months later, Quaker is apparently giving in. But according to Giant Steps, the food giant is giving the social media work to another PepsiCo agency, not Giant Steps. Ad Age ran that by Quaker on Monday and got this statement: "The brand had already been thinking about ways to further connect with fans and to fuel their passion for Cap'n Crunch, including a consumer promotion that will now live online."
Was all of this just a coordinated publicity stunt? With a healthy dose of skepticism, Ad Age asked a Quaker spokeswoman, who said: "Good question. The answer is no."[/QUOTE]