Someone, ideally Woody, needs to walk up to Rex and say something like,
"Okay, it's been three years now. Enough with the hyperbole, excuses, and othe bulls hit. It's time to win it all. Some idiots may find the notion of 'two straight championship game appearances' attractive and important, but not me. Last time I checked, that means jack squat, especially since your defense didn't show up in both games and we got boned without lube. Again, muchacho, figure it out or you'll be out on your a$$ like the other losers who couldn't bring a championship to this franchise."