Under $34. Not the way to start the game.
When GM pulls their entire buy on FB, that's a bad omen. GM isn't the smartest group in town and if THEY thinks it's bad to advertise there, it's bad. If Coke or P&G pulled, well, they are brilliant.
Where will FB make money?
My father used to like IPOs. He didn't have to pay commission. He always got hammered.