Revis's recent press conference AND surgery was filmed. So too will his rehab. With this additional side show, he gets media attention and the Jets get to look like a fool if they don't resign him because of the effect of one of the NFL's best showing his softer/vulnerable side on tv.
I think if I'm Tannenbaum I would start negotiations with his agents in SECRET now and assume he will come back strong in 2013. This could be a potential disaster if Revis doesn't come back healthy but the chances of that happening are slim because of his age and character. Revis will be back and dominant it's just a matter of time. And with this injury happening so early in the season he should be at 110% by the time the regular season starts. In fact he should be 80% by the time OTA's start...which will be great for the team spirit building part of this.