"The medium is the message"..."the medium is the massage." That is the essence of what Marshall McLuhan said back in the 1960s. That the true character of the messenger is embedded in the message itself. He was very prophetic as to what was going to be the future course of mass communications.
Here's my rant on this subject...
http://www.jetsinsider.com/forums/sh...252726&page=21
The type of Media you are...is reflected in the message itself.
Marshall McLuhan...wrote many books on the subject. And they were saying...
"The Medium Is The Message"..."The Medium Is The Massage"
This guy knew what was going to come from the media with a vengeance, way back in the 1960s. He knew the medium was a weapon of persuasion and propaganda on many levels. From the subtle subliminal presentations, to the more aggressive and graphically obvious ones.
Of course there are more up to date books that deal with the media subject in this manner. By others as well as McLuhan. But I chose McLuhan here...cause he was prophetic from a vantage point, of an era where the mainstream media seemed less aggressive and intrusive. Less nasty-sleazy-seedy...with less inappropriately cruel overtones. He knew all these types of delivery systems were going to emerge to the forefront of mainstream media presentations.
Mainstream media isn't just informing you...so as to aid you in making good decisions in your life....or for your NYJ. Nor is it always presenting pure escapist entertainment, to help remove you from a world that makes us all weary at times. It often is telling you how to feel...think...and act. In subtle shades to overt tones.
You've been getting a good taste of the media flavor of choice...for our NYJ...by how they've been covering our Jets team...especially since late 2011 to right now. They want you to swallow and digest their cleverly packaged flavor...and react on the poison it just gave you.
For the older of you Jets fans...this is the kind sports journalism and media that your children are growing up in.
Media are privately owned businesses. Mega corporations. And it's their money that's talking to you. Their not catering to your love for the game of football...or your NYJ. They want to capture you and put you in a chicken coop. Force you to lay coins for their treasure chests. They'll give you a carefully concocted presentation that resembles your love for football...and your team. But it's all about money...and the milking of fans to get it.
"The Medium Is The Message"..."The Medium Is The Massage"...
Forget...for a moment, about how disappointed or angry you may feel about the past two years of our NYJ fortunes. And the individuals responsible for your negative feelings. Think more about how calculated and cruel the media has presented this. Guys like Mehta and Cimini...ESPN producers' NYJ guidlines on talking points...and so on. They've been saying to Woody and Rex..."ok...you've pissed us off...now where gonna manipulate your fan base with our persuasive delivery systems...and make them more angry and hateful towards you and the Jets, let that be a lesson to you both."
The media is confident they can pied pipe the fans reactions...with presentations like this...Rex and his tatoo. Cause..."the media is the message"..."the media is the massage."
Once in a while...you've just got to kick them in the balls...and let them know you don't like what they're doing. Woody and Rex are saying to a media that's been sh!ting on their Jets...fu*k-u.
What are Jets fans...that bleed the Green 'n White...going to say to these media mafioso's? Not much in defense of their team...so far.

As far as I'm concerned...any form of subliminal messaging is an attack and an insult on the freedom and dignity of the individual. You see this type of messaging being most aggressively delivered in politics and in sports.
I do agree with you about the abusive treatment that the sports media has been inflicting on the Jets. And It's a double whammy on us jets fans. To have to deal with the last two disappointing seasons. Along with the abusive coverage by the media.
Here are a couple of scenes from a classic on this subject, "Network", a movie based on a Paddy Chayefsky screenplay, that pretty much sums it up for me. If you haven't seen this movie...you may want to after these two scenes...
http://www.youtube.com/watch?v=vQAzpV7GC0U
http://www.youtube.com/watch?v=NcpWk2WKhEM
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