Philadelphia's first Masturbate-a-Thon began Wednesday -- to mark this beginning of National Masturbation Month -- but won't finish until May 27, Philadelphia Magazine reports. And everyone's excited.
Sponsors can donate money for every hour participators spend... being charitable.
Profits go to local sex education groups, ScrewSmart and Pleasure Rush!.
Fundraising efforts can be logged on Crowdrise.com. Through the event, the site hopes to ignite conversations that reduce the stigma around expressing sexuality, promote sexual health, and emphasize the importance of pleasure.
On May 30, the Thursday after the event ends, folks are invited to attend "Creamium" -- a gameshow and dance party where prizes like "Most Creative Fantasy," "Most Pleasure Connections," and "Most Money Raised" will be handed out.