Go to page 6.
"Personalization" not "Privatization": Personalization suggests increased personal ownership and control. Privatization connotes the total corporate takeover of Social Security; this is inaccurate (it is though) and it thoroughly turns off listeners who are very concerned about corporate wrongdoing. ( :lol: )
Talk in simple language: Your audience doesn't understand financial jargon. Phrases such as "cash flow deficits" and "actuarial imbalance" don't normally crop up in conversation; avoid using them.
Keep the numbers small: Your audience doesn’t know how trillions and billions differ. They know these numbers are large, but not how large nor how many billions make a trillion. Boil numbers down to “your family’s share.” Also avoid percentages; your audience will try to calculate them in their head—no easy task while listening to a speech—and many will do it incorrectly.
That last one's especially hilarious. :lol: :lol: