Not Taking Part In Miller Time Puts Wisc. Man In Unemployment Line
Isac Aguero May Try To Get Job At Anheuser-Busch
POSTED: 6:23 pm EST February 11, 2005
UPDATED: 10:11 pm EST February 11, 2005
RACINE, Wis. -- The battle of the beers took a new twist in Racine this week when a Miller beer distributor fired an employee whose picture was in the paper. He was drinking a Bud Light.
Competition between Miller Brewing and Budweiser has never been hotter, according to affiliate station WISN 12 News in Milwaukee.
Anheuser-Busch may have three times the market share of Miller, but Miller is the hometown brew.
"This is what happens when you drink a great beer," former C.J.W. employee Isac Aguero said.
Last Saturday night in Racine at the Mardi Crawl on Main Street, a newspaper photographer asked a group of revelers to pose for a picture. The only problem was that a man holding a Bud Light worked for a Miller distributor.
"I was just having a good time," Aguero said.
Aguero said when he went to work on the day his picture hit the paper, the place was abuzz.
"When I came in, they said, 'You're in trouble for drinking Bud Light,'" Aguero said.
Then, his boss gave him the ax.
"I asked him to tell me the reason why I'm fired, and he was like, 'There's no reason. We just don't need you no more,'" Aguero said.
To Aguero, the reason was as clear as his picture in the Racine Journal Times.
Aguero's boss wasn't in, but off-camera, a C.J.W. employee told 12 News that it won't discuss personnel issues, but said the company does not tell its workers what to drink.
C.J.W'.s employee handbook doesn't directly address drinking the competition.
"It's my choice of beer. Who can tell you what to drink or not to drink? What you like?" Aguero asked.
Aguero is supporting two young sons so he's on the job hunt, but he's trying to keep his sense of humor.
"I was actually thinking I was going to go apply at Anheuser-Busch," Aguero said.
To Aguero, the whole incident makes no sense.
"It's like saying you work at Pepsi and you get caught drinking a Coke, are you fired for that?" Aguero asked.
"I don't know? Are you?" WISN 12 News reporter Colleen Henry asked.
"I'm not sure. I mean, I guess so. I got fired for Bud Light," Aguero said.
Two years ago, a truck driver for Coca-Cola lost his job after he was spotted slugging a Pepsi.
For its part, Miller Brewing told 12 News its distributors are independent businesses with their own policies -- that Miller has no formal policy on this issue.
Interesting. From what I heard from friends, is that Miller has a rule where you cannot wear any other company logo besides Miller AT WORK. At work, you cannot do this, but when you're not working you can't drink what you want? That's going way to far. That's messed up when a company can fire you when you didn't break any company rules and did what you were told to do at work. Maybe Bud will hire him? That would be funny.