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Thread: New Patriots Visa Commercial

  1. #1
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    Annoying Chowd

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    New Patriots Visa Commercial

    For those tired of the "Not In Our House" Visa commercial, worry not..

    There is a new Pats Visa commercial to take it's place..

    Visa and New England Patriots' Linemen Team up to Protect Tom Brady from Fraud; Visa Features Super Bowl Champions in National Television Spot to Highlight Ongoing Cardholder Security Efforts

    SAN FRANCISCO--(BUSINESS WIRE)--Sept. 6, 2005--Visa USA has teamed with two-time Super Bowl MVP, Tom Brady, and his New England Patriots offensive line, in a new national television commercial. The lighthearted spot educates and reassures consumers about how Visa constantly provides multiple layers of cardholder security to protect them from fraud and to provide them with assistance in the event of identity theft.

    Visa's commercial, titled "Metaphors," will launch September 8th during the NFL season kickoff game, featuring the Oakland Raiders vs. New England Patriots on ABC.

    "Metaphors," compares how the New England Patriots' offensive line provides a "pocket of protection" for Tom Brady, no matter where he goes, in the same way that Visa protects its millions of cardholders with every transaction. Each lineman represents one of the multiple layers of protection Visa provides for every purchase, including Zero Liability, Fraud Monitoring, ID Theft Assistance, Verified by Visa, and the 3-Digit Security Code.

    "Our security commercial with Tom Brady and his New England Patriots' teammates reassures cardholders and NFL fans everywhere that Visa is the safest and most secure way to pay," said Susanne Lyons, chief marketing officer, Visa USA. "Using the NFL's position as America's leading sports league is an ideal platform to address the issue of security and reinforce the value of Visa's products and services."

    "Metaphors" offers a sneak peek into the life of Tom Brady as he goes about his daily routine: purchasing coffee, shopping online and on a dinner date, each time surrounded by his Patriots offensive line - in full uniform. Brady finally confronts them at dinner, inquiring why they follow him everywhere. The linemen explain how, as figurative metaphors, they represent the five layers of Visa security that surround him in a "pocket of protection" from fraud and identity theft. However, in a humorous ending, Brady learns, metaphors don't actually pay for dinner. At the conclusion of the spot, a Visa voiceover reassures cardholders that whenever they use their Visa card, they are also protected.

    "I think it is extremely important for cardholders to know what their payment company is doing to protect them from fraud, and that's exactly what Visa is trying to communicate in this commercial," commented Brady during the shooting of "Metaphors." "Metaphors" marks the second Visa national television commercial which features the Super Bowl Champion New England Patriots. "Not in Our House," which aired during the 2004 NFL season, focused on Visa's position as the only card accepted for tickets to Patriots home games.

    The "Metaphors" spot is the third in a series of national commercials on the topic of security (also "Rooftop" featuring Donald Trump and "Super Heroes" featuring popular Marvel Super Heroes), which reinforce Visa's multi-layered approach to payment card security. Visa's layers of protection include:
    -- Zero Liability: In the event of loss or theft, cardholders will not be held responsible for fraudulent purchases on their cards.
    -- Fraud Monitoring: Visa continually monitors accounts and will contact a cardholder's issuing bank if fraudulent activity is suspected.
    -- ID Theft Assistance: Visa provides access to a 24-hour hotline to cardholders who have become victims of identity theft.
    -- Verified by Visa: A personal password that cardholders create helps assure that only they can use their Visa cards online.
    -- 3-Digit Code: A unique three-digit code on the back of Visa cards helps confirm the person conducting the transaction has actual possession of the Visa card during phone and online transactions.
    Visa has been a proud sponsor of the NFL since 1995 and is the only card that enables cardholders to purchase tickets to the Super Bowl, NFL Pro Bowl and the NFL Experience.
    _________________

  2. #2
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    Why would anyone here care about this?

  3. #3
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    I got ya Metaphor right here!

  4. #4
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    Quote Originally Posted by ILJETSFAN
    I got ya Metaphor right here!
    Whoa is your avatar your jets bar? Email me some pics of that bad boy! Looks great!

  5. #5
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    who cares!!

  6. #6
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    EFF the Chowds....who gives a crap about some assanine chowd commercial.


    worry about the Raiders.


    I hope they beat the crap outta you.

  7. #7
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    Quote Originally Posted by keeb
    Whoa is your avatar your jets bar? Email me some pics of that bad boy! Looks great!
    Sending 'em to you now

  8. #8
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    To da dump

    To da dump

    To da dump, dump, dump

  9. #9
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    And you felt the need to post this because?........

  10. #10
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    Talking

    Sorry, nothing beats the MasterCard commericial with Peyton Manning pretending to be a fan of the "accounts" and is tailgating in the corporate parking lot, at the butcher cheering on the guy with "cut that meat", in the gas station with the air horn yelling "and it's full" and him over the stairway asking the accountants to "high five him" while they are walking into work, priceless.

  11. #11
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    Quote Originally Posted by Limolady
    Sorry, nothing beats the MasterCard commericial with Peyton Manning pretending to be a fan of the "accounts" and is tailgating in the corporate parking lot, at the butcher cheering on the guy with "cut that meat", in the gas station with the air horn yelling "and it's full" and him over the stairway asking the accountants to "high five him" while they are walking into work, priceless.
    I was also a big fan the Brett Favre "monday morning quarterbacks" Visa spot.

  12. #12
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    Tom brady, Jets SNICKERS commercial was the best

  13. #13
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    the way you chowds looked vs the Panthers maybe you should concentrate on football.......I watched that game and it was not even close.


    Good luck vs the Steelers next week

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